To build a bigger constituency for innovative and more robust approaches to social policy and social services, two-generation advocates will need to communicate clearly, and carefully.
This framing playbook is intended for “the choir,” the agency leaders, social service professionals, and advocates, including families, who are leading their communities and constituencies toward two-generation approaches to supporting families. It offers guidance on how to make intentional choices about where to start, what to emphasize, and what to leave unsaid.