Julie Sweetland

Senior Advisor, Frameworks Institute

Dr. Julie Sweetland is a sociolinguist and a senior advisor at the FrameWorks Institute, a nonprofit that equips change-makers to lead productive public conversations on scientific and social issues. FrameWorks’ unique approach to communications research shapes public discourse across the nation and around the world. Their impact was recognized in 2015 with the MacArthur Award for Creative and Effective Institutions, otherwise known as the “organizational genius grant.”

Since joining FrameWorks in 2012, Dr. Sweetland has co-constructed and led reframing initiatives on a range of children’s issues, including adverse childhood experiences, the impact of racism on child development, and two-generation approaches to supporting children and families. Her skill in translating framing research into communication strategy has helped advocates, policymakers, and scientists drive social change.

Prior to joining FrameWorks, Julie spent over a decade working in education reform as a classroom teacher, teacher educator, and advocate. At Center for Inspired Teaching, she designed an innovative teacher residency which has since trained hundreds of progressive educators who work throughout DC public schools.

Dr. Sweetland is a graduate of Georgetown University and completed her MA and PhD in linguistics at Stanford University. She lives with her amazing daughter in a democratically-run cohousing community in Washington, DC.

Stories featuring Julie Sweetland

As the hub for breakthrough ideas and collaborations that move children and their parents toward educational success and economic security, Ascend is intensifying its efforts in the midst of the coronavirus pandemic to highlight 2Gen solutions that Ascend Fellows and the Ascend Network have developed over the past decade to help families reach their potential. Ascend is examining how new solutions, …

WEBINAR: New Frames for a New Time Read More »

BlogMay 10, 2020
Have you ever felt that two-generation (2Gen) approaches to building family well-being should be a no-brainer, but that key audiences don’t quite “get it?” You’re not alone.   In this webinar, FrameWorks Institute Senior Advisor, Julie Sweetland shared recommendations for making a major frame shift – from a narrow focus on service delivery to a …

WEBINAR: Framing 2Gen Approaches to Supporting Families Read More »

BlogSeptember 19, 2019
Photo of mother and children reading
Have you ever felt that two-generation (2Gen) approaches to building family wellbeing should be a no-brainer, but that key audiences don’t quite “get it”? You’re not alone.   To pinpoint the communications challenges that come with 2Gen territory, analysts at the FrameWorks Institute compared what we say to how Americans think, identifying places where there’s …

New Framing Playbook: How to Talk About Two-Generation Approaches to Supporting Families Read More »

BlogSeptember 13, 2019

Convenings Featuring Julie Sweetland

Location: Virtual & In-Person in Washington, DC
Over the course of two days, our discussions focused on bold, equitable, and pragmatic strategies for building prosperity and well-being for all families. Sessions include insights from the latest two-generation (2Gen) family data, examples of...
ConveningApril 11, 2023 – April 12, 2023
Location: Virtual
Connect with fellow virtual attendees for a live discussion about 2Gen Framing moderated by Shilpi Niyogi in conversation with Julie Sweetland, Senior Advisor, FrameWorks Institute. The discussion will be followed by light Q&A....
ConveningApril 12, 2023